In a linked editorial, Daniel Kotz from the Heinrich Heine University, Düsseldorf, Germany, and Jasper Been from University Medical Center, Rotterdam, the Netherlands, pointed out that “partners of most pregnant women who smoke are also smokers,” which needed to be addressed. However, they wrote: “The medical community now has good evidence supporting effective tools, such as financial incentives, to reduce the health burden associated with tobacco smoking during pregnancy. These tools should be implemented wherever possible to protect and improve the health of women, their children, and their families.”
The trial was funded by Cancer Research UK; Chief Scientist Office, Scottish Government; HSC Public Health Agency Northern Ireland; Health and Social Care R&D Division NI Opportunity-Led Research Award; Chest Heart and Stroke Northern Ireland; Scottish Cot Death Trust; and Lullaby Trust 272. The authors declare no competing interests.
A version of this article first appeared on MedscapeUK.