Social media gone wrong
Dr. Calvert said that in the world of plastic surgery, some doctors use social media to present “before and after” compilations that in his opinion aren’t necessarily fully authentic, and this rubs him wrong. “There’s a bit of ‘cheating’ in some of these posts, using filters, making the ‘befores’ particularly bad, and other tricks,” he said.
Dr. Daibes has also seen his share of social media misuse: ”Red flags include oversharing personal indulgences, engaging in online spats, or making unfounded medical claims,” he said. “It’s essential to remember our role as educators and advocates, and to present ourselves in a way that upholds the dignity of our profession.”
At the end of the day, social media can have positive uses for physicians, and it is clearly here to stay. The onus for responsible use ultimately falls to the physicians using it.
Dr. Daibes emphasizes the fact that a doctor’s words carry weight – perhaps more so than those of other professionals. “The added scrutiny is good because it keeps us accountable; it’s crucial that our information is accurate,” he said. “The downside is that the scrutiny can be stifling at times and lead to self-censorship, even on nonmedical matters.”
Physicians have suggested eight guidelines for doctors to follow when using social media:
- Remember that you represent your profession, even if posting on personal accounts.
- Never post from the operating room, the emergency department, or any sort of medical space.
- If you’re employed, before you post, check with your employer to see whether they have any rules or guidance surrounding social media.
- Never use social media to badmouth colleagues, hospitals, or other healthcare organizations.
- Never use social media to dispense medical advice.
- Steer clear of the obvious hot-button issues, like religion and politics.
- Always protect patient privacy when posting.
- Be careful with how and whom you engage on social media.
A version of this article first appeared on Medscape.com.