Applying Direct-to-Consumer Marketing Techniques to Stroke Prevention Education

Rebecca J. Beyth, MD, MSc, Kristen Wing, and Constance R. Uphold, PhD, ARNP

Dr. Beyth is a physician researcher at the Geriatric Research, Education and Clinical Center (GRECC) of the North Florida/South Georgia Veterans Health System (NF/SGVHS); a core investigator for the NF/SGVHS Rehabilitation Outcomes Research Center (RORC) and the NF/SGVHS Stroke Quality Enhancement Research Initiative (QUERI) Center; and an associate professor and chief of the division of career development and education in the department of aging and geriatrics at the University of Florida (UF) College of Medicine; all in Gainesville. Ms. Wing is the public affairs specialist and webmaster for the NF/SGVHS RORC and Stroke QUERI Center. Dr. Uphold is the associate director of education/evaluation at the NF/SGVHS GRECC, a research health scientist for the NF/SGVHS RORC, a core investigator for the NF/SGVHS Stroke QUERI Center, a research associate professor in the department of aging and geriatrics at the UF College of Medicine, and a fellow in the American Academy of Nursing.